If you’re curious about learning a few smart business strategies that brands have implemented in order to thrive during the Coronavirus pandemic, simply continue reading. As you’ll get to learn about how BooHoo, Cote Brasserie and SkyBet experienced growth, despite the recent pandemic.
The story of brands that have survived pandemics:
You may be surprised to learn that SkyBet has grown from strength to strength, even during the recent international Coronavirus pandemic. Although, SkyBet is a sports betting business and most sports where temporarily put on hold due to the COVID-19 pandemic, SkyBet has flourished due to its wise business decisions during the pandemic.
How did SkyBet plan for a resurgence? Firstly, SkyBet started to work on smart campaigns to promote their under forming markets. Secondly, SkyBet captured their target audience’s attention by offering live polling and new content. As a result as some sports have started up again, SkyBet’s profits have skyrocketed. As an example, SkyBet has broken their record for bets on the German professional soccer league the Bundesliga.
Businesses who want to flourish during pandemics, should follow SkyBet’s lead and should use pandemics in order to prepare for the future and to come up with new marketing strategies and products, to engage their target audience. As pandemics actually offer businesses an opportunity to rethink their business strategies.
BooHoo which is an online fashion retailer, which is based in the UK but ships worldwide managed to successfully drive traffic to their website, by changing their marketing campaigns. While BooHoo typically features ad campaigns which focus on selling party wear, during the recent coronavirus pandemic, BooHoo started marketing home wear options. Such as comfortable track pants, hoodies, leggings and oversized t-shirts.
As BooHoo’s marketing team realized that their target audience would be more likely to spend money on lounge wear and active wear, during their lockdowns, then party gear. BooHoo also wisely chose to create ads which featured their pyjama range as individuals also brought more pyjama sets during the Coronavirus lockdown, then ever.
Businesses who want to increase their sales during pandemics, should consider following BooHoo’s lead and should look at new products to market to their target audience. As audiences preferences and wants, change drastically during pandemics.
Cote Brasserie is a French cuisine chain. While some of Cote Brasserie’s main competitors were placed under receivership during the Coronavirus lockdown, Cote Brasserie was quick to adapt to the changing economic climate and thrived throughout the lockdown.
Cote Brasserie launched an online menu and used geo location based ads to target individuals who lived in their delivery range. Cote Brasserie’s new online menu Cote at Home offers a wide range of chilled meats, bistro meals, and desserts. As well as a large wine selection. As Cote Brasserie knew that individuals would be keen to order in, during the lockdown. Especially as individuals would no longer be able to enjoy meals out.
So if you’re interested in picking up handy business techniques that will help any business thrive during a future pandemic, hopefully you learned from the stories of the 3 international companies which are listed above!
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