I am often inspired by those around me and one person who has certainly been an inspiring future to me since I launched my business is the highly successful CEO Fred Brisker. Fred has worked in a number of businesses and he is widely seen as a fixer, someone who can come in and turn a company’s fortunes around. Fred is someone who I have always kept an eye on because he was actually born not too far from me, and that is why I have tried to become inspired by people like him.
To me there is something about being inspired by someone who you ‘know’ rather than someone who appears untouchable like a Warren Buffett or a Bill Gates, and here is how Fred got to where he is.
Worked for Fred very briefly when I was younger and he was always ready to offer some sage advice to those who would listen, and I can always remember him telling me about the importance of relationships in business, something which I try to remember myself. The idea is that the more friendships and positive relationships which you have in business, the better you will be, even if they are your competition. This has served Fred very well throughout his career.
Everyone who I have ever ran into who has worked alongside Fred has told me about how simple his method of working is and how this is what helps him to rescue so many companies. The reasons why so many companies go wrong is because they forget the basics of business and sales, simple principles which if remembered, will form the core of the company.Some businesses however will forget this and that is where they have difficulty. Fred is someone who has these beliefs and basic values ingrained in him and that is why he has gained such a great reputation for helping companies out. His business principles can be clearly seen when you think of the range of sectors which he has worked in, it doesn’t matter if they sell cars, buildings or school books, he can use his principles to help out.
Something else which you will often hear about Fred is that he has a work ethic which is unshakable and there is absolutely no doubt in my mind that this is a large part of the reason that he is where he is. We talk about this a lot in business, the need to work hard, but the reality is that so few do and they expect to find success without first putting the effort in. Fred is proof of the fact that if you are prepared to put the hard yards in, then success is more likely to come your way.
Fred has taken tough decisions, for good or bad, he has worked hard and that is how he has managed to get to the very top.
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