Marketing is an important part of any business, and while it can be easy to be under the impression that one strategy can fit all – that is almost never the case. For every different marketing campaign and platform that is going to be worked on, there should be an understanding of what actually makes a specific strategy work.
This piece will focus on how you can specifically create an SMS marketing strategy to help your messaging campaign be successful.
First of all, it is important to understand what SMS marketing means for your business. SMS marketing is essentially a marketing campaign pushed through messages or texts straight to the customer’s or client’s phone. This is commonly done in bulk at scheduled times, and the messages’ content will usually offer deals, announcements, vouchers, or other useful information that will interest the recipient. If you are already interested in SMS marketing, head on over to boomerangmessaging.com!
Carefully Curate Your SMS Content
Unlike social media campaigns, you only have a finite amount of space to get your point across in a text. It needs to be captivating, interesting, and have a call to action that will serve its purpose, as with any marketing campaign, but it does need to fit into far less characters.
The timing you have your bulk messages sent out will also make a difference.
Timing is Everything
Timing is everything for many things, and this definitely includes SMS messaging. Do you want to be sending your marketing message during rush hour? Probably not. Is it better to aim for when many people are the most active on their phones, sitting down after dinner? That is more like it!
Of course, the timing that is best for your business will depend on what kind of business you run and what you are selling. If you are looking to do a questionnaire or poll, it is important to think about when the majority of people will have time to sit down and complete what you have sent with accurate answers and not answer one question and abandon it halfway through. This is also the same for shopping, browsing through deals, and anything else that might require active participation.
No one wants to be part of a marketing service that they cannot opt out of, and if they are, this can do more harm than good. The last thing you want is your customers feeling resentful of the brand because they feel you are clogging up their phones.
Make sure you have a quick and easy opt-out for SMS messages. You might not really want to give your customers this option, but it can be useful for you to see that data, too, such as what type of message was sent before they decided to opt-out. You can then use this data to plan further messaging campaigns and hopefully see less of a dropout rate.
If you want to find success with SMS marketing, follow the advice above.
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