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Business Tech

4 Benefits of Installing a Hand Dryer in a Commercial Bathroom

May 8, 2022 by Grant Leave a Comment

Do you use paper towels at your organization? What if we were to tell you you could make substantial savings by installing air hand dryers?

They may look like the more premium choice at first glance, but a shiny new hand dryer could actually cost less in the long run.

But the benefits of hand dryers don’t stop there. We’re going to take a look at a few more of them in this article, so keep reading!

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1. Hand Dryers Are Environmentally Friendly

You may be wondering how a hand dryer could possibly be more environmentally friendly than paper towels.

The process of making paper towels involves several steps that require energy and resources, including harvesting trees and processing wood pulp into fibers.

But it gets worse: most paper towel is thrown away after use instead of being recycled or repurposed in some way. This means that much of our waste ends up in landfills where it can take thousands of years to decompose!

Hand dryers are actually more sustainable from start to finish. Their motors are made from recyclable materials, so no matter what happens to them once they’re done with their job (whether you decide to replace them or not), they don’t add any more waste into an already overburdened ecosystem.

So whether you’re in a rush or just trying to conserve energy wherever possible, there’s plenty of reason to prefer this option over traditional methods!

2. Hand Dryers Encourage Cleanliness and Hygiene

Hand dryers may also be a better option than paper towels for cleanliness and hygiene. Paper towels are known to spread bacteria, which can lead to germs spreading from one person to another.

In addition, the dispenser on a paper towel machine is often overlooked and not disinfected properly. This means that the next time you go to use the machine, you could end up with more germs than before!

3. Hand Dryers Are Cost-Effective

You may think hand dryers are more expensive than paper towels, but in reality, they are not.

Consider the costs associated with paper towel usage and maintenance.

Regardless of the size of an organization, over time the total cost of replenishing paper towels would quickly catch up with the cost of hand dryers.

4. Hand Dryers Improve Customer Satisfaction

One of the major benefits of installing a hand dryer in your bathroom is that it can improve customer satisfaction.

Since hand dryers use only a small amount of electricity, they’re much more affordable than paper towels and don’t require any extra maintenance.

This means less hassle for you and more convenience for your customers. Their satisfaction is important to maintain high standards in your establishment!

Another advantage of using hand dryers is that they provide cleaner results than paper towels do because they give customers the opportunity to thoroughly dry their hands before touching anything else.

Providing this additional level of hygiene and cleanliness helps keep your bathroom looking its best. Learn more about other ways you can keep your washroom clean and sanitary.

Would Your Business Benefit From a Hand Dryer?

Maybe you’ve never even considered installing a hand dryer in your organization, simply because paper towels seem like the cheap and effective option on paper.

While hand dryers cost more initially, over time they could actually save you money.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

What Is Acrylic Plastic? Everything to Know

May 8, 2022 by Grant Leave a Comment

Did you know that there are roughly 10,000 different types of plastics available to us today? Our world, modern and futuristic as it is, would not be what it is today without the many uses that plastics have provided us with. These are invaluable tools, especially in modern business operations.

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Plastics are not made the same. In fact, there are types that are made for specific uses. One such type is acrylic plastic.

If you are wondering what is acrylic plastic, and why you should learn more about it, you’ve come to the right place. Keep reading to find out all about it in this quick and informative guide.

Types Of Acrylic

Acrylic plastic is a type of plastic that is created using a process called polymerization. This process combines two types of molecules, called monomers and polymers, to create a new type of plastic. There are two different types of acrylic plastic: extruded and cast.

Extruded acrylic is made by heating the plastic until it becomes a liquid, and then pushing it through a die. This method is used to create things like tubing and sheets.

This type of acrylic is less expensive and has a lower melting point. It is also more scratch-resistant than cast acrylic.

Cast acrylic is made by mixing the liquid plastic with a gas that makes it harden. This method is used to create things like decorative pieces and acrylic Plexiglass.

This type of acrylic is more expensive but has a higher melting point. It is also more shatter-resistant than extruded acrylic.

Benefits and Uses of Acrylic Plastic

Acrylic plastic has many benefits, including its durability, clarity, and resistance to UV light. Acrylic plastic as a strong and durable material can be used in a variety of applications. It is used in many different products, including acrylic plexiglass, acrylic paint, and synthetic fibers.

It is often used as an alternative to glass, as it is shatter-resistant and it has a variety of shapes and sizes. Acrylic plastic is also used in many consumer products, such as eyeglasses, shower doors, and cell phone cases. Other than those mentioned, you can also see more creative furniture designs using acrylic material when you shop here.

Disadvantages of Acrylic Plastic

While acrylic plastic has many advantages, there are also some disadvantages to using this material.

Acrylic plastic is not as strong as glass. It is also a poor insulator of heat and cold, meaning that it can become very cold in winter or very hot in summer. Also, acrylic plastic is flammable and should be kept away from open flames.

Environmental Impact of Acrylic Plastic

Despite its many benefits, acrylic plastic has a significant environmental impact.

It is a source of greenhouse gas emissions and can take centuries to decompose.

Recycling of Acrylic Plastic

To recycle acrylic plastic, it is separated from other types of plastic.

The recycling process of acrylic plastic begins by crushing the material into flakes. The flakes are then washed and melted to create new pellets of acrylic plastic.

Acrylic Plastic Is the Right Choice

Acrylic plastic is a material that has many benefits. It is durable, versatile, and affordable. If you are looking for a material to use for your next project, acrylic plastic may be the right choice for you.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

Office Organization Supplies: What to Buy for Your Business

April 29, 2022 by Grant Leave a Comment

53% of employees say workplace noise harms their productivity.

Employee happiness, productivity, and organization are key to your business success. But it can be hard to know what office supplies you need to buy to organize your business.

Not only will buying the wrong office supplies waste your time and money, but it can also lead to frustration and a cluttered workspace.

But don’t worry. Keep reading because this guide will provide you with everything you need to know about office organization supplies so that you can buy the right products for your business.

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Storage Containers

One of the most important things you can do to stay organized at work is to invest in some good storage containers. Having dedicated spaces for your various office materials will help you stay on top of your tasks.

There are many different types of office storage containers on the market, so do a bit of research and find ones that fit your specific needs and budget.

You might want to consider using decorative boxes or baskets to hold smaller items. And large cabinet systems for storing documents.

Whatever style you choose, make sure that it is functional, durable, and easy to use. So that you can spend less time worrying about clutter and more time putting your focus on your work.

After all, with organized storage containers in place, your office will be a productivity powerhouse!

Labeling Supplies

Whether you are the office manager for a small business or a busy professional, keeping your office organized is crucial. One of the most important tools for organizations is labeling supplies.

Labels allow you to keep track of all of your essential materials and make it easy to find what you need when you need it.

There are many different types of labeling supplies. This includes labels in different shapes and sizes, printing software, and label makers.

People will have different opinions, so you should choose the labeling supplies that best fit your needs and preferences. If you like using tabs, check out TabShop.

Desk Accessories and Office Equipment

If you want to be able to stay on top of your sales leads and your marketing efforts, you need the right desk accessories. Whether you prefer clipboard organizers or memo pads here are plenty of options.

If you want to be successful in business, it’s important to choose the right tools. Tools that support your goals and processes will help you stay productive.

Cleaning Supplies

When it comes to keeping your office clean and tidy, there is no substitute for good-quality cleaning supplies. These can range in price and type depending on your needs and budget.

But some essential items that you should consider include window cleaner, disinfectant wipes, rags, paper towels, and floor cleaner.

With these tools at your disposal, you can easily keep your office space looking spotless and smelling fresh.

And by maintaining a clean work environment, you can also help boost productivity and minimize distractions – two important aspects of any successful business operation.

So if you’re looking to make a good impression on clients and colleagues alike, don’t forget to stock up on the right cleaning supplies today!

Technology

As we all know, technology is constantly evolving and changing the way that we work. To stay competitive, it is essential to stay up-to-date with the latest office organization tools and techniques.

There are many different options out there, from cloud storage systems and document scanners to digital filing systems and productivity apps.

Ultimately, the choice of which tools to use will depend on your individual needs and preferences. However, whatever tools you choose, they are sure to help you keep your office organized and running smoothly.

Whether you are using them for networking and lead generation on LinkedIn or increasing sales through improved marketing, these tools are key drivers of business growth and profitability.

So don’t hesitate – invest in the best tools available and watch your business thrive!

Office Furniture

While many people overlook the importance of office furniture, it can have a big impact on your productivity and work environment.

For example, standing desks are becoming increasingly popular as they allow you to move around more and stay active throughout the day.

And if you work from home, investing in a comfortable and ergonomic office chair is a must.

Other pieces of furniture that can enhance your office space include bookshelves, storage cabinets, and filing systems.

By taking the time to choose the right furniture for your needs, you can create an office space that is both stylish and functional.

Office Decor

While it may seem like a small detail, the right office decor can have a big impact on your productivity and mood.

So if you’re looking to liven up your space, consider adding some greenery with some Plants or flowers.

You can also use wall art, desk accessories, and rugs to inject some personality into your office.

And by making your space more inviting and pleasant to be in, you can help boost your motivation and productivity levels.

So don’t underestimate the power of a little office decor – it can make all the difference!

Get Yourself Office Organization Supplies

Office organization supplies are a necessary part of any business. Not only do they help you stay organized and efficient, but they can also improve your productivity and bottom line.

By taking the time to choose the right products for your specific needs, you can set yourself up for success.

Check out our blog for more business-related articles like this!

Filed Under: Business Tech

Developments In Data Analytics

January 12, 2022 by Grant Leave a Comment

The analysis and understanding of data have never been more important to business leaders and government organizations. We live in an increasingly networked world, with individual lives and interactions online creating vast swathes of extremely important information. The field of data analytics is constantly evolving in line with improvements in technology, new relationships between machines and people, and new social conditions. Here are a few of the most important recent developments in the field of data analytics.

Analytics At The Heart Of Business Strategy

Now is a perfect time for people signing up to data analytics courses online or at leading universities: the field of data analytics has never been more highly valued by business leaders as it is today. While data analytics specialists were once considered by many business leaders to be strategic assistants, they are now part of the core strategic team in many cases. There has been a shift towards data-driven strategic planning as a whole within business, and analytics experts are being brought into the fold. Analytics experts also serve to educate executives that may be slightly behind the times when it comes to drawing up long-term strategic business plans. This educational role is highly valued in modern businesses.

Automation

The rise of big data has led to a simultaneous explosion of automation within the field of data analytics. Automation is absolutely necessary to handle the constantly expanding and diversifying datasets that analysts are currently tasked with making sense of. The development of automation tools has recently become intertwined with the creation of machine learning algorithms that can code information without the need for human intervention.

Mid-size businesses with small analytics staff capacity and lots of messy data are especially keen to automate as much as they can. Without extensive automation plans, many companies would fail to deal with backlogs of messy data alongside exponentially growing big datasets that have been enabled by the rise of the internet.

Democratization

Data analytics experts now need to be willing to share their expertise and develop tools that allow for the democratization of their work. This puts some analytics staff in a bit of a bind: they may feel as if they are being coerced into educating away their specialism. This could not be further from the truth. The value of an expert is that they have the time and skills to dedicate themselves to keeping up with new developments and developing new tools. Their educational role is immensely valuable for any company, which should ensure that they are valued as core strategic members of a business for years to come.

The Cloud

Modern big data analytics would not be possible without cloud storage and computing. These innovations allow for scalable computing and storage solutions to be accessed remotely. This essentially takes the limit away from companies looking to exploit vast and exponentially increasing datasets. Cloud computing and storage is being adopted in a near wholesale fashion, and the adoption of cloud solutions is fundamental to modern data analysis.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

Owner of a Fleet of Trucks? Here’s How to Optimize Them

January 12, 2022 by Grant Leave a Comment

Across vastly different sectors in the economy, one of the key drivers behind success is optimization. This word essentially means maximizing your available resources in order to deliver the highest possible value – in terms of profits – for the least-possible overheads. And this rule applies to fleets as well as to banks, retailers, and tech startups. In this article, we’ll look at how fleet managers can work towards delivering the optimal service, reducing the prices you charge customers, and gaining an important competitive edge over your regional rivals.

Planning

First up, let’s take a look at the way you plan routes and dispatches at the moment. You’ll undoubtedly already have a system to manage this – usually using software that also tracks the positions of every truck in your database. But it may not be running smart, AI-enabled software that can cut corners for you to find the best possible routes for your trucks to drive.

Enter the new generation of route optimization software, which has been designed with smarter analytics and planning features that’ll help you to make better use of your available resources every month. Depending on the size of your fleet, these planning wizards can save you thousands of dollars each month, ensuring you can take more business without expanding your fleet.

Personnel

When you run a fleet, you’ll know that your drivers are more important than anything else. Hire the best drivers in the business, and you’ll be able to rely on steady, trustworthy personnel who will get the job done on time and to standard. Hire cheaper, less experienced drivers, and you may be less able to run complex optimization plans because they may simply be too unreliable to make just-in-time deliveries work for your firm.

If you’re planning on squeezing more value out of your available trucks and drivers, then the first port of call will have to be a review of your personnel. Be prepared to hire excellent drivers and pay your best drivers a little more, including in bonus payments, to retain the best talent for your optimization plans.

Partnerships

Some clients will be more profitable to work with than others. For instance, if you’re delivering haulage services for a firm that operates throughout the country, you’ll be sending drivers across different ports and states in zig-zags in order to deliver the products and loads they are asking for to different locations. Meanwhile, a firm with a single base requires much less planning and leads to fewer delays.

Depending on your pricing structure, it might be more efficient and optimal for you to seek partnerships where you can be sure that you’re going to deliver seamlessly time after time, rather than those that complicate your dispatch planning significantly. So, when you’re seeking new partnerships for your firm, do consider whether they will help to simplify your delivery matrix or whether this new work might throw your firm’s plans into disarray.

Optimizing your fleet is a case of thinking clearly about the planning, the personnel, and the partnerships you invest in. Better investments equal a more optimized set of resources – saving you cash and gaining you higher profits.

To read more on topics like this, check out the Business category

Filed Under: Business Tech

Ways to Improve Your Career If You’re Working in Canada

December 27, 2021 by Grant Leave a Comment

Professionals working in Canada still want to have a lot of aspirations. This is understandable, as people are lifelong learners. But whether you want to further yourself in your current field or an entirely new industry, there are multiple ways to do this.

If you are someone working in another country and aspire to get more opportunities in a place like Canada, make sure you have the requirements. Talking to a Canadian immigration lawyer might help.

Nonetheless, here are some tips for career improvement.

Conduct research on the fields you are interested in

Building a solid career starts with passion. Passion is fueled by knowledge, which you can get through acquisition. To be clear, you do not have to go through expensive training or get a Ph.D. So what you need is to start by doing research.

Look up the most lucrative jobs available. Do they pay better? If they do, are they more fulfilling than your current position? Whatever the answer, cross-reference it with what you seek as a professional. Go for what is more sustainable based on the information available to you. Do not be afraid to use tools like LinkedIn or other career portfolio websites.

Find out what you need to work on

People are constant works in progress. We do not ever reach a state of perfection, which is a good thing. The things we experience provide us with great tools for learning and self-improvement. Working in Canada provides you with many leeways in terms of job experience. So you get to work with a diverse set of people, all while living in a country with great benefits.

However, it would help if you opened yourself to criticism. One way to do this is by regularly asking for an evaluation from your peers and colleagues. Ask for honest critiques about your output. Of course, there will always be subtle things you can improve on, whether it’s in the simple things like semantics or grammar.

You can also look for skills you want to learn, perhaps programming or another lucrative field like bookkeeping and others. Do not box yourself and continue to learn as you live in Canada.

Build a network

Your career network should not be limited to the people you work with. There are peers you can meet outside of the workplace that will provide you with a lot of wisdom. These can be people you find online or people you meet in more pedestrian settings. Who knows? That person behind you at the grocery store could give you the best career advice you had in a while.

LinkedIn can be a great place to start for online settings. Canadian professionals have begun to use the site frequently to build connections. Do not be afraid to send a connection request to people who work in the same field as you. Perhaps you can find people from the same university or country as you.

Of course, be picky as well when you send connection requests. For example, a person you went to kindergarten with might not be someone who can give you good career advice. Make sure to assess if they can also benefit your career. Although they mean well, friends do not always connect with you professionally.

Get counseling from other people, like mentors

Canada is a hotspot for professionals. There are loads of accomplished people who can give you career advice. Whether it is about something as simple as your chosen presentation template or something as momentous as moving to a new company, consulting someone who has had previous experience will give you nothing but good things.

When you arrive in Canada, there are government services you can avail of relating to career advice. For example, there are job fairs, interview courses, and even connection-building seminars. In addition, Canada provides many tools to their citizens, including expat workers who want to better themselves in the field.

After all, you will be contributing to the field as well. They want to treat their human capital well. For instance, the government has a tool specifically designed to list the services you might need for your career. The results will match you with potential job postings to improve your life.

Of course, the choice is always in your hands. If you’re happy with what you have at your current workplace, maybe diversifying your skills is the answer. Whatever the case, follow what your heart and mind tell you. Assess all the options and go for the sustainable option. A long-term career is what professionals need to thrive in Canada.

Join the discussion on this topic with Voice Originals Blog by visiting our contact page

Filed Under: Business Tech

5 Effective Methods to Improve Fleet Efficiency

December 16, 2021 by Grant Leave a Comment

Running a logistics company involves a lot of work to keep things, well, running. You have to attract clients, deal with fluctuating fuel prices, adhere to regulations, face the problem of more and more competitors, and so much more.

However, there’s one single solution that can help with many of these challenges: fleet efficiency. By enhancing this area of your business, you can reduce costs, complete more deliveries, and ultimately improve customer satisfaction.

If you’re wondering how to devise a greater fleet management strategy, read on. Below are five methods to improve fleet efficiency.

1. Incorporate specialist fleet management software

If you’re still dealing with spreadsheets and emails to manage things, it’s time to forget about the past and move into the present. That can be done by utilizing modern technology and specialist fleet management software.

This software boasts numerous features that can make fleet management a whole lot more streamlined. They can create automized routes. They provide communication tools. With the assistance of Geotab asset tracking, you can also receive real-time information about vehicles – ideal for knowing exactly where drivers are located, which can help with avoiding traffic and other issues that can cause delays.

2. Avoid empty miles

Empty miles are not only one of the most inefficient uses of time for a logistics company; they’re also one of the most expensive. To avoid having an empty truck returning after a delivery, search for ways to optimize the route.

Backhaul opportunities, for instance, might be possible if you partner with a provider. Once a delivery is done, you could also search for other jobs that are near the original delivery area.

3. Reduce idle time

Fuel is expensive. It’s a commodity no logistics company should waste. Yet it is done frequently due to idle time, where drivers pull up at a roadside rest stop and leave their engines running.

To reduce this idle time, it can be as simple as educating your drivers. While they may want to keep their engines on to power up their cooling or heating systems, it’s important they make behavioral changes. These may only be minor changes, but they can result in big savings for your company.

4. Regular maintenance

Keeping your fleet vehicles in tip-top shape is imperative. This helps in preventing unexpected breakdowns, the type that can cause significant delays in completing deliveries.

With this in mind, regular maintenance is a proactive and useful method for improving vehicle lifespan. With drivers inspecting vehicles before and after each job, they will be able to check for any wear and tear that needs fixing. The quicker these fixes are done, the less likely any breakdowns will happen.

5. The right fleet size

Are you sure your fleet is currently the right size? If you have even one vehicle which is sitting around and not running, this means your fleet is too big. While it can be difficult to let any employees go, it can be a necessary step to consolidate loads, operate smarter, and save money.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

How To Improve Your Business Career in New York

December 13, 2021 by Grant Leave a Comment

There are so many businesses that could benefit from an employee having a Master of Business Administration degree, and indeed many employers look for candidates with that certification. It makes good sense to invest in yourself and your future prospects by moving your career on to the next level and beyond by taking up some additional study for extra qualifications.

Get the right qualifications

Regardless of what career path you are planning to follow, getting the right qualifications from the right college can make an awful lot of difference. You will never get the top jobs or the top salary from experience alone; however, by obtaining a Master of Business Administration (MBA) degree, you will stand a pretty good chance, and you will also get your resume noticed by future employers.

You may feel that you will have to give up your day job in order to study for an MBA, and this may not presently be an option that you can afford to do, but in thinking this, you are likely to be mistaken. There are excellent online MBA in NY programs available, so you can continue your day job and earn a wage while you study for your career improvement and get yourself to your desired goal.

This is fantastic news as you will be able to study from the comfort of your own home without having the effort of additional travel, relocating to be near your chosen college, or having to be at a certain location within a specified time slot, which can prove difficult when juggling a full-time job and a college course.

An MBA degree can open many doors in many different businesses. All you will have to decide is which sector you will want to leave your mark and make your future career in.

Having the right attitude

Once you have the qualifications from the right college, you will find that you will also have to have the right “can do” attitude, as well as a happy, outgoing personality and a strong desire to succeed in your chosen career.

Making sure that you study hard and get the right course for you at the correct college will undoubtedly give you the confidence and knowledge to impress your would-be employers and get your foot on the first rung of the career ladder, having a winning attitude and a good manner will propel you up toward the top to where you desire to be.

Stick to your goals

It is important that you make a list of your goals before you start on your career journey so that you can keep track of where you are heading. Nothing beneficial in life is easy, and this will help you when going gets tough, or should you feel like giving up at any point along the way.

The end goal is to have that perfect career with a brilliant wage and all the additional benefits that come with it. As well as the feeling that your dedication has got you there and it is all your own work.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

Customer Engagement: The Importance Of Videos

December 1, 2021 by Grant Leave a Comment

Across the world there are over 3.1 billion video viewers with videos averaging an online usage reach of 90%. These statistics aren’t anything new or exceptional because video usage is on the rise, and these figures are the reason you’re seeing video used in absolutely every marketing medium it’s possible to do so. 87% of businesses use video as a marketing tool – the 13% who don’t are only working to catchup with competitors as time goes on.

As it stands, video marketing for customer engagement isn’t a recommendation, it is essential if you want your content to be appealing to the masses.

Let’s take a closer look:

What is video content marketing?

Video content marketing is video content made by businesses to boost their online profile and presence. It can be an 8 second explainer, or a two hour webinar recording – it’s all useful. Businesses will often integrate the video onto a Youtube channel, share it on social media, post it on their website landing page and include it as part of a blog.

Reasons video marketing is essential to good customer engagement

When video is done right, it’s a powerful way to get your message across to your customers. It’s easily accessible, and encourages your target audience to engage with you. Even with minimal video viewing they may share your content, or feel they want to comment or reply.

Key benefits of video marketing:

  • It’s becoming easier and easier to create good video content
  • Virtually every business can create some kind of video content
  • Videos are an easy way to explain a concept or product benefits
  • Videos grab the attention of the viewer
  • Videos can include subtitles or voiceover options so they reach a wider audience
  • Videos can put a human touch to a marketing campaign
  • Videos encourage the viewer to share and talk about the content

How to use video to boost customer engagement

Here are some helpful tips to inspire you as you use more video content to engage with your customers:

Make the best content you can with what you have

If all you can do is edit footage shot on a smartphone, then start with that. There are some great ways to edit smartphone footage so that it looks professional. Beyond that, you can look at hiring professional studios, or adding professional voice overs to your videos – the possibilities are endless. The important thing is to do the best with what you have rather than waiting until you can afford a full setup and professional video content.

Ensure your videos include storytelling

One of the most important aspects of any video, whether it’s a quick explainer, or a full product advertisement, is the story. The story is the part that engages the viewer and draws them in.

Choose video advertising over static ads

Static ads can work, but video content is much more engaging. People have a short attention span these days and videos can enable us to take in a lot of information in a very short space of time.

Make your video content accessible

One of the most powerful additions you can make to a video is professional subtitling. Add it in multiple languages (French and English are good options for European audiences) and you open up your content to multilingual viewers.

Use social proofing

Using video content including customer testimonials, review graphics and other reassuring content showcases just how trustworthy your brand is. This triggers your customers to copy the behaviour of those happy people, because they see that you have been trusted and used and they then feel able to do the same based on that content. This is a budget-friendly way to produce video content that makes a huge impact on your customer engagement.

Help out new customers

Video content is really useful to customers who are new to your brand and product with 94% of marketers agreeing that videos have helped boost customer understanding of services or products.

Fun, easy-to-understand explainer videos are so useful in helping users understand a new software or device. In fact, your current customers will probably enjoy these kinds of videos too, especially for any new updates.

Just make sure the videos are brief, effective and fun, rather than lengthy and boring as they won’t engage your customers and may result in more pressure on your customer service team who need to respond to product/ update enquiries.

Provide informative guides relevant to your audience

Informative video guides are essential to boosting your authority in your industry. In addition, they draw in new interest and retain your current customers.

The guides need to offer information that is relevant to your target audience. For example – if your target audience are foodie vegan millennials, you can provide guides on cooking vegan on a budget or how to cook the latest trendy ingredients like aqua faba or banana blossom. You can include handy links to your products too, so the videos can also encourage purchasing. The more handy the videos are, the more shareable they are, so if you’ve done a great job you could find one video has a lot of instant and long-term reach.

Video marketing is essential for effective customer engagement

Video content is one of the most affordable and effective forms of marketing currently available to engage current and prospective customers. Whether you use short, fun adverts or lengthier explainers, the very fact you use video marketing at all is a sign to customers and other businesses that you’re current.

Used correctly, you can boost your marketing with video content, retaining your customer base, boosting interest in your brand and creating new sales opportunities both locally and worldwide.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

Trending Tech Developments for Business

November 3, 2021 by Grant Leave a Comment

Technology is constantly changing how modern business is conducted, and if any business is going to keep up in today’s ultra-competitive business climate, they will need to be using the most appropriate technologies at their disposal.

Digital workers

Remote work may be common, but the rise of the digital worker has arguably just begun. A digital worker is any automated electronic device or robotics that can perform a human worker’s tasks. This is generally through automation, augmented and virtual reality, and the main aim is to increase productivity and allow the human workforce to focus on high-value tasks. There are many ways into the sectors using such technology. A great example is the online programs at Point Park University, which will provide the basis to explore the numerous opportunities for your business using digital workers.

Remote workers

The right technology now allows for most knowledge and office work to be conducted from anywhere. Workers can now access the organizational tasks and perform their functions in the cloud, attached to the business network in real-time. With the rise of 5G, there is also an additional means to improve the speeds of data transfer and the number of users who can be on the system at the same time. Up to 100 times faster than 4G, this is the type of business tech that will revolutionize how your remote workers perform.

Include the growth of instant messaging platforms and video conferencing tools, and you have a technological environment that is precisely suited to sustaining the remote worker as a permanent feature of the modern business.

Heightened expertise through professionally managed services

Through cloud technology and internet-based real-time video, businesses are able to access the exact expertise that is required as long as they can afford it. From software and hardware as a service to managed HR, the only business function that seems to be remaining in-house are the core aspects of modern businesses; the focus is on what creates revenue and value.

Artificial intelligence for marketing and shopping

Robotics and automation have always been seen as part of the production and manufacturing processes, however, in recent times, artificial intelligence has come a long way and can now be used for advertising, marketing, and shopping. Marketing can now be personalized based on the availability of big data, and what is sent out to customers can be bespoke to them.

This has now been taken to a new level, and through the internet of things and the smart home, customers and consumers can have their shopping ordered and delivered without lifting a finger. The networked smart fridge with interior scanners is able to detect that the milk or fruit juice is almost finished. They can then order and pay for replenishment products, and these will be delivered. Yes, it’s on its way, as a subscription service and through the interconnected smart home.

For any business out there, the availability of such technology or the development and improvement of the said tech is a surefire way to a sustainable future.

To read more on topics like this, check out the Business Tech category

Filed Under: Business Tech

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Hello, I am Grant, the owner of Voice Originals. I am originally from Germany, but I came to study in the United States when I was 17.  I have studied business and marketing. I have an interest in TECH and FINANCE when it comes to business. Read More…

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