Whether you’re a small business owner, entrepreneur, or run a startup that’s just finding its way in the business world, business digital solutions should be your top priority. This is because digital software solutions make your processes efficient enough to give you a competitive advantage over more established small businesses.
The digital software solution tips for entrepreneurs and business owners that we share in this article can be adapted to suit a wide range of business models, regardless of what business or service you offer, so keep reading.
1. Call Center Software
If you run your own call center, Bright Pattern’s call center software makes it possible for all your call centers to be working at all hours of the day. This then allows your sales team to offer excellent customer service and phone support to your callers. Bright Pattern’s call center software solution can be easily integrated with your current CRM system. What’s more, the customer data that you can glean through this integration further allows you to give your customers an unparalleled customer experience.
Additionally, Bright Pattern’s contact center solution is compatible with major CRMs including Salesforce, Oracle Service Cloud, Microsoft Dynamics 365, and Zendesk. With a good CRM, you can organize your workflow, keep track of your sales, manage your client list, and deliver exceptional customer support.
2. Cloud Storage Solutions
Cloud storage has significantly changed how most companies access and store their data. Cloud storage solutions allow business owners to store their applications and data on remote servers. These servers are secure and allow small businesses to access data either through a private network connection or through the public internet. A third-party cloud provider maintains these servers and allows you secure data access when you need it.
Financially speaking, cloud storage solutions are an inexpensive storage option when compared to using on-premise storage networks or hard drives. What’s more, when it comes to storage space, computer hard drives are limited in the amount of data that they can store. The implication of this being that when they run out of storage space you will need to transfer your data files to an external storage area network.
If a majority of your workforce works remotely, cloud storage solutions such as the ones offered by DropBox, Google Drive, and OneDrive provide your workforce an easy way to access work information from their virtual workstations. This allows for quick deployment of working solutions, and increased scalability in the way that information is managed within your organization.
Cybersecurity is a digital solution that every small business owner should take seriously. Businesses of all sizes are susceptible to cyberattacks, making it important for every company to be aware of the cyber threats that it faces, and having resources in place to make themselves secure.
Conducting regular penetration tests is a great way to test your company’s security systems. Penetration tests mimic the techniques that hackers use to check for potential vulnerabilities. By mimicking the type of cyber attack a cybercriminal is likely to use (malware attacks, password strength standards, identity theft), you can make the relevant security updates to your system, stopping cyberstalkers and cyber criminals before they attack.
Antivirus software is another important cybersecurity solution that alerts you to malicious malware attacks. One common type of malware is the Chromium virus which has been tormenting PC and MAC users for a while. Chromium is a web browser application that is programmed to tamper with your computer’s settings. What’s more, because it adds unwanted programs to your Google Chrome browser, it can be difficult to uninstall.
Antivirus software can also scan email attachments to prevent employees from falling victim to phishing attacks. Phishing is a form of social engineering where a cybercriminal pretending to be a trusted person or entity deceives their victim by tricking them into opening a text message, email, or instant message. In most cases, personal information such as social media login details, credit card numbers, and other user data are stolen.
4. Video Conferencing Solutions
With more people working from home during the COVID-19, the need for video conferencing solutions has become a fast staple for businesses that need to touch base regularly. If your business model is such that you have remote teams spread out across different time zones, video conferencing tools like Skype Meet Now, Google Meet, Zoom, Bluejeans, and Cisco Webex can allow these teams to converge seamlessly. As long as each team member has a strong internet connection, side issues like sickness, commute delays, and distance will not affect your daily output.
If you plan to expand your business in the future, making sure that your company is digitally mature is a great first step towards meeting this goal. What’s more, the digital space is in a state of constant evolution, so staying savvy with the current digital trends is a great way to keep your business relevant in today’s market.
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