Business Tech

If you’re looking to make your business more productive and see better performance, then take a look at our following post. We’ll be featuring some helpful tips for how to make business processes more streamlined, and your business results more successful. Keep reading if you want to find out more.

Invest in Staff Training

To start off, if you’ve got a large team of employees, you should consider the last time you chose to invest in training opportunities. Keeping the training of your staff up-to-date and supporting them with regular training opportunities will help to make sure they’re working at their most productive. It will also help them to feel supported in their role and build on their own skills for their career. Investing in your team not only benefits your business but also benefits your employees too. If they feel they are receiving the training they need to do their job, there is more chance they will feel happy and satisfied in their role, and you can avoid a higher staff turnover.

Invest In Better Equipment 

If your business performance isn’t what it should be, it could be because you’re using outdated systems and equipment. Although investing in better equipment for your business can come at a cost in the short-term, further down the line it can lead to a more productive workplace which will actually end up helping you to save money or make more money than you previously did. If your business relies heavily on IT operations, then consider investing in updated technology to make processes faster and improve security. If you need hardware or software development for your business, BitBox offers high-quality design and manufacturing covering a range of different sectors.

Outsource Business Processes

Another option to help your business function more efficiently is to outsource some of your business operations. This can help to make your business processes faster and meet growing demand from customers. It also helps to take some of the strain off your in-house team if their workloads are becoming too demanding. Popular areas for businesses to choose to outsource their operations include:

• Customer service
• Marketing
• Sales
• Recruitment
• Accounting

You could also consider outsourcing as a short-term option to help keep up with demand in busy periods or during staff absences such as maternity leave if you want to avoid having to take on additional members of staff.

Automating Business Processes 

Another option for outsourcing your operations is to automate them instead. This option works best if the process doesn’t require human interaction, such as accounting tasks. In terms of customer service, automation can be a good option as a first response to customers with general inquiries about your business or service. For example, featuring robot advisers on your website. Customers can then be put through to a member of staff if their query isn’t able to be answered from pre-generated responses. Automation can be used alongside your existing team to support them in their workloads and help to take some of the demand away from them.

To read more on topics like this, check out the Business category

Many companies give out promotional products as a way to advertise their business. In fact, 85% of people remember the company that gave them the product.

Company promotion can be difficult when you’re unsure how to advertise appropriately or what products to give out. Knowing the best products to use can help give your company more attention and get more customers overall.

Continue reading to learn about promotional product ideas for your next event!

1. T-Shirts

T-shirts are an excellent advertising tool that companies use to get more eyes on their business. These shirts allow you to promote your company with style. You can use vibrant colors, catchy sayings, and fonts to catch people’s attention.

Remember to create a shirt that people will want to wear. The more they wear your shirt, the more advertising they’ll do for you. Most people love getting free shirts and will happily wear them.

2. Hats

Hats are another great way to advertise your business since many wear hats daily. Creating a hat that can be worn with many outfits will ensure people wear it often.

Design an easily readable logo with enough information for patrons to further research. This business promotion will help drive more revenue from customers.

3. Pens 

Pens are one of the best marketing products since people often need writing utensils every day. Pens are cheap to purchase and customize with your company logo. They are also great to give out during events and in the office.

4. Patches

Iron-on patches are one of the more unique marketing tools for advertising. Patches are becoming more popular today as people customize their clothing. Customizing different types of patches is now a possibility with online patch makers like ultrapatches.com. You can choose different attachments to attach your patches to clothes or accessories. Add-ons like glow and metallic threads can also be used to improve the overall look of your patches.

Creating a stylish patch will make people want to add it to their clothing. Pick a design that will catch the eyes of others, making them ask where to get one. More info is available for those who want to create and use iron-on patches.

5. Drinkware

Drinkware can come in many forms and is a great giveaway product. People use mugs, cups, water bottles, etc., each day. Giving them a product to use with your company information will help advertise.

Always give out a quality product and steer away from cheap products that won’t last long. The more the customer uses the product, the more eyes you’ll get on your information.

6. Koozies

Koozies are sleeves made for canned beverages that provide insulation. People also often use these to keep their hands from becoming too cold or hot. Providing patrons with koozies during events will help advertise your company.

Usually, vibrant colors will attract more attention. People will become interested, asking where to get the product. As more people ask for a koozie, you can tell them about your business.

Promotional Product Ideas for Advertising

These promotional product ideas will set you apart from the rest of the companies in your industry. Hopefully, these products will also help your business find more customers overall.

To read more on topics like this, check out the Business category

It’s truly remarkable how quickly technology straight out of science fiction has become an everyday reality. It wasn’t very long ago that the idea of scanning an object and printing out a 3D replica seemed like something out of Star Trek.

Now, it’s just business as usual. This also means that 3D scanning has become affordable and widely available.

It’s little surprise that the 3D scanning industry has been blowing up for the last 10 years. The industry has nearly doubled in size since 2014. After all, 3D scanning is the cornerstone of numerous emerging new technologies.

Augmented reality makes wide use of 3D scanning. So does 3D printing.

If you’re new to 3D scanning, we’ve put together a small 3D scanning guide on how to 3D scan so you can try out this incredible new technology for yourself.

1. Use Consistent Lighting

The first step in learning how to 3D scan is to master lighting. When it’s time to make a 3D replica of an object you’re replicating, you need to keep shadows to a minimum. This is one of the most important 3D scanning tips, as it allows an affordable 3D scanner to reproduce the object you’re scanning as faithfully as possible.

A consistent light source also helps keep the object in focus. This is also vitally important for creating a detailed, accurate 3D recreation.

2. Import Into A 3D Environment

Once you’re ready for 3D scanning, you’ll need some sort of software that is able to interpret the data. Luckily, there are all manner of powerful 3D software platforms that work with 3D scanners. Some of them, like Blender, are even free.

Many of these platforms are widely used, with a vibrant community of developers, programmers, and artists creating all manner of useful materials to help you learn the discipline.

Popular platforms like Blender have every manner of tutorial you could ever hope to find, from the barebones basics like “What is a 3D scan?” or “what is 3D scanning?” to advanced concepts like 3D printing or creating your own assets for augmented reality.

3. Find the Right Scanner

It’s important you find the right kind of 3D scanner for your intended application. If you’re going to be replicating small-scale objects or miniatures, for instance, a small, portable handheld 3D scanner will do.

If you’re going to be reproducing Grecian marble statues, however, you might want to find something a bit more rugged.

Even all these years into its existence, 3D scanning still feels like a kind of magic. It’s important we remember how truly miraculous it is that we can make a detailed three-dimensional scan of an object and then recreate it down to the most minuscule detail. Once you’ve had 3D scanning explained, the possibilities are literally endless!

What Comes After Learning How To 3D Scan?

Technology is constantly evolving, faster than any one person could ever hope to keep up with. Don’t worry; we’ve got you covered! Whether you’re looking to learn how to 3D scan or about the latest home technology, you’ll find it here on our pages.

To read more on topics like this, check out the Business Tech category

There are currently around 53 million freelance workers in the US.

Many people are turning towards freelance work to help them take better control of their working lives. Getting started as a freelancer presents several challenges. Fortunately, there’s a lot of freelance software out there that can help you figure things out.

For 5 of the best freelance tools you need to run your business, keep reading.

1. Invoicing Tools

When in a traditional job, most of your finances are taken care of. If you go freelance, you’ll need to start doing this yourself. There are plenty of options when looking at online billing software for freelancers, so you may need to do some research to find the right one for you.

Adobe Express might be the best online invoice generator available. You can get started for free, which is ideal for someone new to freelancing. It also offers a wide range of templates to help you out.

2. Project Management Software

Without a supervisor telling you what to do, you’ll quickly realize how difficult it can be to stay organized. Project management software is ideal for helping with this, especially if you’re doing multiple freelance jobs.

You can use project management software to split a project down into different segments so that you can plan out your whole approach. Having a schedule with different milestones will help you keep on top of things.

3. Cloud Storage

Having important work backed up is essential, and cloud storage is one of the best ways to do this. By keeping files backed up on the cloud, you’ll be able to recover them if you lose anything.

Computers don’t last forever, and your hard drive could fail out of nowhere. Losing all of your work can be devastating, but if it’s on the cloud, you can access it again from any device that’s connected to the internet. Using cloud storage solutions also makes it much easier to share files with people, which you might need to do quite often as a freelancer.

4. Time Manager

If you charge for your freelance work by the hour, you need to make sure you keep track of how many hours you’re doing. You can do this with a time tracker, and you can easily provide the information to your clients, so they know how many hours you’ve been working.

This can also help you plan out future projects. Knowing how long you work on certain tasks will help you give better estimates to clients, and make it easier for you to allocate your own time.

5. Grammarly

Almost any freelance job involves writing to some degree, and it’s important to make sure everything you write contains good grammar and spelling. Grammarly can check through everything you write to help find any errors.

If you’re creating freelance websites, writing blogs, or creating social media posts for clients, they’ll expect high-quality content. You should check everything with Grammarly and proofread things yourself to ensure you’re giving your clients the best possible work.

The Best Freelance Software for You

Freelance work can be quite daunting, especially when you first start. The freelance software above can make things much easier, so it’s worth looking into the options available and seeing what can help you out.

For more business-related articles, check out some of our other blog posts.

Are you ready to start your own beauty brand but have no chemistry background?

White labeling is a profitable alternative for business owners entering the cosmetics market. It removes the hassles of sourcing and research and development while reducing overall risk.

In this guide, we’ll discuss what exactly is white labeling and why it might be a great choice for your small business. Keep reading!

What Is White Labeling?

White labeling involves the outsourcing of your beauty product formulation to a third-party cosmetics manufacturer. In some cases, they have predetermined formulas across various sectors like skin, hair, and, nails.

You’ll decide on which product or products you want to distribute under your brand name. From there you have the option to make customizations to certain aspects like the scent.

Some white labeling is more involved. Brand owners will work with the manufacturer to tell them what kind of product they want to create, and how it should feel, smell and look. The manufacturer will then develop your product working with their existing ingredients and formulations.

Benefits of White Label Products

White labeling saves time, and money and mitigates risk. It’s one of the easiest ways to enter the beauty industry. Keep reading for all the beautiful reasons to white label.

1. Reduced Costs

When developing a product from scratch, there is so much money involved. You must source the finest ingredients, and then go through dozens of prototypes before getting the product right. Every time you need to create a new sample batch, there are costs.

R&D can eat up your entire investment, so skipping this step is a blessing.

2. Faster Lead Time

R&D not only is a money diminisher, but it also takes so much time. It can take months to years to nail down just one product formulation. To launch with just one completely custom cosmetic product is extremely challenging, to launch with a whole line is incredibly rare.

The beauty of white labeling is you can launch a whole line in a matter of weeks. All you have to do is find the consistencies and products you enjoy. Make personalized adjustments and then package and brand them.

3. Tested Safety and Effectiveness

White label skincare is already tested for safety and effectiveness. This means you don’t have to spend time running trials to see how people will respond to your product.

4. Surf the Market

If your long-term goal is to create custom cosmetics, white labeling still provides a great market entry point. You’ll be able to gauge what products do well and where customers crave more.

With white labeling, you can respond to customer feedback faster. This enables you to satisfy customers at a much faster pace.

5. Reduced Risk

There is so much risk involved in the cosmetics industry. The lingo can be especially confusing if you do not have a chemist background. With white labeling, certified chemists, like those at BPI Cosmetic labs, create your formula.

You don’t have to stress about the risk of ineffective or unsafe formulations.

Start Your Own White Label Today

White labeling is the most risk-averse way to enter the world of cosmetics. It provides the liberty to create your dream products without the headaches of typical beauty product development. Keep reading our blog for more business strategies.

A single loyal customer is worth 10 one-time purchase customers. In order to gain loyal shoppers, you need to learn how to attract customers in the first place. Otherwise, you might never get the chance to grow your online business.

Here are a few easy strategies you can use to bring new customers to your online store. With these tips, you can generate leads and sales with ease. These cost-effective tips can help boost your ROI at the same time, too.

Discover how to attract customers to your online store using these marketing strategies today.

Research Your Audience

One of the biggest mistakes you can make when trying to attract customers to your business is assuming you know who they are. If you don’t understand your customers, you won’t appeal to their needs. Your would-be customers will start turning to your competitors to help instead.

Before that can happen, take the time to gather audience research.

First, define who your customers are based on psychographic and demographic research. For example, you can consider their:

• Location
• Age
• Gender
• Household income
• Marital status
• Buying behaviors
• Interests
• Hobbies
• Pain points
• Career
• Language
• Education

If your customers fall into multiple groups, create distinct buyer personas.

Researching your customers will help you create a personalized marketing strategy. Then, you can start connecting with customers to attract them to your online business.

Update Your Website

About 70% of online businesses fail due to bad website usability. Meanwhile, 88% of online shoppers won’t return to your site if they have a bad experience.

It’s not enough to attract customers to your online store. You also need to invest in web design and development if you want to convert those customers. Otherwise, you’ll miss out on leads and sales.

Your online business will never grow if you can’t turn visitors into paying customers.

Focus on creating a positive user experience (UX) across your website. A positive UX indicates your site is easy to use. As a result, people will start lingering on your website.

You could have an easier time converting those visitors. As they learn more about your business, they might feel more inclined to make a purchase.

First, make sure your navigation is easy to understand. Avoid putting too many pages in the navigation bar. Instead, focus on your core pages.

Add an eye-catching call-to-action button to the bar to encourage immediate conversions, too.

Next, run your site through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and mobile-friendly.

Google will look at the mobile version of your site to determine your organic search engine rankings. Higher rankings will help you reach new customers.

About 53% of mobile site visitors leave if a page takes over three seconds to load. Bad mobile optimization annoys 48% of consumers, too. If your site isn’t mobile-ready, you’ll lose potential sales.

Consider hiring a web design and development agency this year. Find a team that specializes in businesses within your industry. For example, a hotel might consider this website design service.

Optimize your website for leads and sales, too. For example, make sure all forms are easy to complete. Remove any unnecessary fields.

Test your check-out process to ensure the utmost ease and convenience. Otherwise, visitors might start abandoning their carts.

Optimizing your website can make it easier to use the rest of these strategies, too.

Create Content

Content marketing will help you demonstrate your experience and expertise within the industry. It can also help consumers recognize your distinct value. Communicating your value could encourage consumers to give your business a try.

Otherwise, you might struggle to stand out from other businesses within the industry.

Before creating content for your website, gather keyword research. Determine what keywords consumers use to find your business online. Then, create content based on the questions they’re asking.

You can create blog posts, infographics, eBooks, and videos. Consider interactive content like polls and quizzes, too. Interactive content can boost engagement, which could help consumers remember your brand.

Once you start creating blog content, optimize it! Search engine optimization (SEO) can improve your organic rankings on search engines. Higher rankings can help you generate brand awareness, website traffic, and leads.

Stay Social

Make sure consumers are finding your business online. Appear where your target audience spends the bulk of their time with social media marketing. You can start by reformatting your blog content for each social media platform.

You don’t have to use every social media platform under the sun at once. Instead, consider which platform your customers use most.

For example, you’ll have an easier time reaching older consumers on Facebook, while younger consumers use Snapchat and TikTok.

Host contests and show off your products to attract more people to your online store.

Create PPC Ads

You can also generate more brand awareness and website traffic with pay-per-click (PPC) ads. Create eye-catching, branded ads that show off your offerings. Then, direct consumers to a landing page on your website.

Create remarketing ads to reappear in front of consumers who visited your website in the past.

Work With Influencers

As part of your social media marketing strategy, consider using influencer marketing to attract customers to your business. Influencers already have a loyal following of subscribers. You can leverage the brand trust they’ve generated over time.

Ask an influencer to promote your online store on their website or channel.

Nurture Leads

Once you begin generating leads through your website, nurture them with email marketing! Email marketing can help you remain top of mind with new customers. Consumers might return to your site to make purchases in the future.,

Then, you can start generating repeat sales to boost your ROI.

Boost Business: Discover New Customers for Your Online Business Today

Don’t miss the opportunity to attract new customers to your online business. Instead, expand your reach with these easy marketing strategies. With these tips, you can generate more leads and sales than ever before.

Searching for more ways to boost your online business? You’ve come to the right blog.

To read more on topics like this, check out the Business Tech category

In the Harvard Business Review, writer Sohrab Vossoughi states, “In times of scarcity, innovation is less risky than stagnation…”

In 1941 during WWII, an Austrian-born American designer named Henry P. Glass came up with a very unique furniture leg design that remains on trend to this day! We’re talking about hairpin legs, a truly functional design innovation in times of scarcity.

Now, if you’re looking to upgrade your desk or build your own, you might be wondering whether it’s worth opting for hairpin legs? After all, with so many table leg options to choose from these days, why would you opt for this classic design addition for your office desk?

Well, in this short guide we’ll give you three reasons why your office desk needs hairpin legs.

They Look Modern and Minimalistic 

Although hairpin table legs were created around 80 years ago, they still provide a sleek, modern, and minimalistic look for any setting. This timeless design will never look old and complements any room with an emphasis on simplicity.

Why choose minimalism? One reason is that when you make the space where you work more minimalist, you take out unnecessary distractions. You allow yourself to focus more on what counts – your work.

You should also think about how other table leg designs can look very dated over a decade or so. Hairpin table legs won’t give you this problem.

They’re Easy to Attach

A hairpin leg for tables is an easy attachment to make on wooden surfaces. There aren’t multiple pieces to faff around with other than a couple of screws. That’s it!

You’ll just want to ensure that get the levels right. So make sure to have a spirit level to hand. As well, you may want to experiment with your legs’ positioning to achieve the look you desire.

If you have a metal, marble, or glass tabletop surface, you’ll have to carry out a little extra work. One option with these table surface types is to create a wooden frame below the tabletop where you can attach the legs in the same manner as described above. Another option is to call in a professional to help you figure out a solution.

They’re Super-Durable

Since hairpin legs are made from metal, they should last a lifetime if you look after them well. Even if you chose to keep your office desk outdoors from time to time, most hairpin legs are treated to deal with weathering.

Also, a hairpin leg desk should be able to cope with heavy loads. For instance, you might want to have a heavy desktop PC on your desk. If this is the case, hairpin office desk legs are a no-brainer option.

Choose Hairpin Legs for Your Office Desk

If you’re struggling to figure out what type of office desk legs you should attach to your desk, consider hairpin legs. They have a timeless design and won’t let you down in terms of functionality for years to come!

To read more on topics like this, check out the Business Tech category

Do you love puzzles and obsess over fixing broken technology? Then you could have a future career as a developer!

And there is a lot to tempt you. As well as an exciting career in tech (forecast for rapid growth in the next decade), there’s also the money side of things. The average coder earns almost $50,000.

Of course, you’ll need to learn the ropes first if you are new to coding. But how long does it take to learn to code? Let’s find out.

How Long Does It Take To Learn to Code?

Coding is a broad umbrella term encompassing several languages, each with its own rules and intricacies. Let’s look at what these are first before delving into the timescales.

The Most Popular Code Languages

Coding language trends change all the time. Here are the most popular languages at the moment to learn:

• Python
• Javascript
• Java
• HTML
• CSS
• SQL
• C#

It’s worth checking out career options for each language before deciding. Some offer more career opportunities than others.

Typical Timescales

You can learn the basics of coding in the first one or two weeks, and with some persistence and commitment, you should be able to write your first program by then. But to get to a competent level, you’ll need around three months.

That’s for someone learning in an intensive environment for 30-40 hours a week.

Perhaps you intend on picking up coding part-time in the evenings or on weekends. You’ll need to calculate how many months it will take, depending on how much time you can devote each week.

But those timescales won’t give you enough experience to apply for coding jobs. To get to a level where you can understand and debug someone else’s code, most employers will seek two or more years of experience.

With dedication, you might reach that advanced skill level in a year.

What Skills Do You Need? 

Learning to code takes a particular type of mindset.

Some people thrive in a coding environment, which will make a difference in how quickly you pick up the skills. Here are some of the characteristics that you’ll need to become an excellent coding professional:

• Excellent problem-solving skills
• The ability to persevere with a challenge
• Analytical skills
• The ability to work in a team
• Fantastic attention to detail
• A desire to make positive changes to improve the status quo

Many coders love coding so much that they’ll often do it in their spare time too. It takes passion and commitment to become an excellent coder.

What’s Best: Self-Taught or Guided? 

One of the plus points about learning to code is that you’ll have plenty of educational options from which to choose. Those will broadly fall into two categories – instructor-led or self-taught.

What’s best for you will come down to personal preference. Self-taught will give you more flexibility to work the hours that suit you but are most suited to those with high motivation.

You’ll need to plan your training before you start to ensure you have all the right resources, such as the .net ocr library.

Instructors are helpful if you prefer to troubleshoot problems as part of a group. They’ll chat through challenging areas and help you master those faster than you will if working independently.

Your Future in Coding

So how long does it take to learn to code? Ultimately, the answer rests with you.

If you can spare the hours and have plenty of drive, you could excel at coding in under a year! And that skill could bring you a rewarding and successful career.

Start learning more about programming languages for coding careers by visiting our business tech section.

How many times did you need to communicate with a fellow colleague during an important project, but you weren’t able to reach them properly? Not having the right way to instantly and quickly communicate with your team will end up hurting your business.

So, when looking for solutions, you’ll need to look at two-way radios. Although you may see them as a bit archaic, they’re the best option for any company that wants a reliable method of communicating.

Keep reading to learn more about the benefits of two-way radios.

1. Reliable and Durable

Mobile phones are often made of entirely glass material which makes them fragile and easy to break. Two-way radios are built to last, especially for industrial use.

That type of durability means that you can expose them to extreme temperatures, immerse them in water, and drop them from high up without worrying about replacing them. Of course, some models are built with more durability than others, but generally, work radios are built to last.

You’ll also love how reliable two-way radios are. In circumstances where a smartphone wouldn’t have any service, work radios will continue to thrive. No more calls getting dropped during important tasks.

2. Group Functionality

Thanks to the radio signaling that two-way radios are based on, multiple people can engage in a conversation at one time. If you program a group of radios to the same frequency, it facilitates group functionality.

Businesses in retail, emergency services, and even schools will benefit from this type of communication. Not only is it convenient, but it saves you time and money.

3. Improved Work Communication

When it comes to your workforce, you want seamless communication. With two-way radios, you’re eliminating the risk of low-quality calls. Oftentimes, surrounding interference can cause frustrating errors with mobile phones.

If you want instant communication that is clear, efficient, and can cover large distances or critical conditions, you’ll want to invest in two-way radios.

4. Impressive Battery Life

You’ve likely been in a position where your phone is on 1% and you’re about to receive an important call. Now you’re scrambling for a charger, but you just remembered that it’s back home. Great, now you’ll need to reschedule.

It’s no secret that one of the most frustrating aspects of smartphones is the unimpressive battery life. With work radios, you’ll avoid any type of low battery headache. Some walkies have a battery life of over 24 hours!

5. Easy to Use

If your employees are less tech-savvy, two-way radios are a great option. Smartphones can be complicated, and it might be a big learning curve to get everyone on the same page when it comes to that type of technology. Two-way radios feel intuitive and simple to use.

If all of this chatter about two-way radios is making you eager to purchase them for your team, it’s time to get the research started. Read more about this communication option today!

Benefits of Two-Way Radios in the Workplace

In addition to being reliable devices that provide instant communication, two-way radios are cost-effective and will last for years. With smartphones, you’ll worry about dropped calls and frustrating user interfaces.

Any workplace benefits from work radios, but hazardous jobs will particularly love how much safer and communicative their team will be.

Looking for more articles like this? Be sure to check out the Business Tech section of our blog!

What’s an up-and-coming profession that people seem to be talking about? Social media influencer.

Influencers that have between 10,000 and 50,000 followers online can earn between $40,000 and $100,000 a year.

It’s a viable living that many aspire to. They think that all they have to do is post on social media and they can make a fortune.

What they don’t understand is that it takes a lot of work to make that aspiration a reality. There’s a disconnect between reality and what a social media influencer actually does.

What does an influencer do? Whether you’re a business looking to hire one or you dream of ditching your day job to become one, you’ll want to keep reading.

Find out what influencers do and how they work.

What Does an Influencer Do?

A social media influencer is a referral and recommendation machine for the digital age. These are people that have a broad reach of followers online.

These are people who created quality content, maybe with no intention of becoming an influencer. They connected with people online and built a community.

With that community, they have the trust and engagement of the audience. This gives them the ability to influence their following with recommendations.

There are plenty of examples in the fitness industry. People share their weight loss journeys online. They post content about their workouts, meals, and the ups and downs of the journey.

It’s something that so many people can relate to because they tried to lose weight in the past. They’ll leave comments of encouragement, ask questions, and engage with each post.

Over time, those accounts gain a following of people eager to know the secrets of losing weight. It’s a great opportunity for supplement brands to partner with those accounts.

These new influencers promote the supplements in exchange for payment.

Types of Influencers

There are different types of influencers. They’re categorized by the number of followers they have.

Nano-influencers have 1,000 and 10,000 followers. Micro-influencers are accounts with 10,000 to 50,000 followers.

Mid-tier influencers range from 50,000 to 500,000 followers and macro- influencers have as many as 1 million followers.

At the top of the influencer food chain are the mega-influencers. These are the Cristiano Ronaldos and Kardashians of the internet. They have more than 1 million followers and can command a lot of money for a simple Instagram post.

Most influencer marketing costs are based on the number of followers. A standard formula is to charge $100 per thousand followers.

The level of engagement, type of post, and content are other factors that affect the costs as well.

What Influencers Do for Brands

What makes influencer marketing so valuable? It comes down to trust.

They tend to trust recommendations and reviews more than advertising. When consumers see digital ads, they automatically think they’re being sold to.

When they’re looking at posts from their favorite social media accounts, they don’t have the same guard or walls up. They’re in a space to accept brand messages more than accept a digital ad.

Combining the power of a personal recommendation with that approachability, you have a recipe to get consumers to hear your brand’s message.

Another thing that influencers do is convey the values of a brand. When businesses partner with the right influencer, followers assume that the brand’s values match the influencer’s values.

About 72% of consumers consider brand values before they make a buying decision. Almost as many Millennials consider brand values to be so important, that they’re willing to pay more for products that align with their values.

Businesses improve brand awareness and reach because they get seen by the influencer’s audience.

What types of businesses benefit from influencer marketing? The main businesses that invest heavily in influencer marketing are cosmetics, fashion, and lifestyle brands.

Healthcare and fitness, media, travel, and the food and beverage industries can make connections with new audiences with influencer marketing.

Can B2B brands benefit from social media influencer marketing, too? They sure can. You can leverage industry bloggers and content creators to make a significant impact.

How to Become a Social Media Influencer

Do you want to start a career as a social media influencer? It’s not all about posting selfies in pretty places. There’s a bit of thought and planning that goes into building up your account.

It starts with your niche. This is the area of focus for your brand.

Choose a niche based on the content you plan to post. Building a following is all about adding value. Think about how your content can help others.

Then think about the types of businesses you’d want to work with. You might have an interest in beauty and fashion. List the fashion brands that would make ideal partners.

Create Quality Content

Now it’s time to get to work. Quality content tells a story that connects with people. It’s a chance to be authentic.

That’s one way to gain followers. It’s a long, slow process that could take years. You can buy IG likes to boost engagement and speed up the time it takes to gain followers.

Don’t Accept Any Offer

As your account grows, you’re going to get offers from businesses that want to partner with you. It’s exciting as your first offers come in.

You might want to jump on those opportunities, but you have to think carefully about each offer. Remember you’re promoting a brand to people who trust you.

Pick the wrong partner, and you’ll lose that trust.

Have an evaluation checklist to check the values of the brand, quality of the product, and alignment with your audience.

Take Full Advantage of Influencer Marketing

Whether you’re a business or an influencer, you can take full advantage of influencer marketing. What does an influencer do?

They work hard to build a community of people and then partner with brands to promote products and services. It’s a great way to connect brands with new customers.

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