The ability to reach customers is important for businesses regardless of whether they are online or not. This is why selecting the right email marketing software is so important. There are a lot of email marketing software and websites out there, all of them offering different sets of features. But how do you select the right one? Below, we will look at what to look out for so that you end up with the right email marketing tool.
Price is probably the first thing you look at when deciding whether or not to buy something. Price should be on your mind when selecting an email marketing software too. There are a lot of different pricing models out there, with some companies pricing their solutions depending on the features the different pricing tiers have.
Try to go with a company that offers a free option up to a certain number of subscribers. This is hugely important for new companies that are just getting into the market. It is also important if you need somewhere to fall back on if your subscriber count does not rise as fast as you would like it to.
Features are the next thing you should look at. Constant contact competitors offer features like drag and drop email builders so that you can create beautiful emails easily. Other features to look out for include social media integration, the ability to add graphics to your emails, plus the ability to create responsive emails. These are emails that adapt to the size of your users’ gadgets and look great regardless of whether they open your email on a phone, a computer or a tablet.
Another important feature is the ability to export all your contacts and move them to another email marketing solution. A lot of companies realize that you work very hard for your subscribers and thus you should be able to do more with them if you ever decided to opt for another option.
Automation is another very important feature that comes with a lot of different marketing software. Automations like adding users to different lists and email scheduling are very important if you would like your marketing efforts to succeed. Again, different providers have varying levels of automation, so be sure to also check this out when choosing a company to go with.
A lot of email marketing providers provide bundled software with their main email marketing software. Some of the software they add include landing page software. These usually drag and drop software that customers can use to create landing pages to help with lead acquisition.
Email marketing is a big deal, especially for businesses that would like to stay in constant contact with their customers. Just be sure to shop around and consider the price and all the different features that different companies and offer.
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