At the time of this writing, Twitter has a purported advertising audience in excess of 353 million users. This massive potential audience of advertising viewers means that businesses have every reason to engage with Twitter, to build their brand on social media, and to pursue growth through this sector.
While social media has been around for quite a while now, there is still room to grow within the paradigm. Let us look at how to better set our brands up for success on social media platforms like Twitter.
Craft the Company YOU Want!
First and foremost, our social media presence should best reflect our goals and aspirations as a business owner. If we establish social media platforms that are sloppy, lazily put together, and barely active then we are just mirroring our own efforts as a company. If we want an active and inspiring business, let’s start with an active and inspiring social media presence.
Take a look at this example of a company Twitter page. From the professional headlining information to the optimized graphics, we can tell that this account has been prepared for growth on Twitter. Active posts and integration through Likes, Replies, and Media Tweets have all pushed this profile higher. Consider emulating these practices when crafting the company that YOU want.
Engage With Analytics
In the same way that analytics changed professional baseball, applied data analytics are changing how we approach social media. Social media platforms such as Twitter have advanced analytic information available for platform users. On branded business accounts, Twitter users can navigate to the Twitter Analytics page to take a closer look at how their account is performing. In doing so, businesses can find out what type of content is getting the most positive engagements.
Use Twitter analytics to better define and refine what your company is offering the digital world. If your audience reacts well to image-based posts, focus on those. If your business works best when videos are shared alongside text-based comments, then pursue that model.
Rely on Professional Graphics
The fastest way to lose a potential client is by showcasing yourself as a sub-optimal company through poor graphics and presentation practices. Consider hiring a graphic designer to create custom artwork that you can rely on for all of your social media outlets. Along that same line of thinking, consider creating consistent graphics so that your social media platforms all match. In doing so, you will create a throughline that connects your brand from one platform to the next.
We don’t have to break the bank to enjoy professional graphics that represent our brand. Spend time looking through freelancing websites to negotiate a deal that works within your budget. Platforms like Fiverr are a great place to go when the time comes for affordable graphics and quick turnarounds.
There is no single way to succeed on the internet or in life. Take our advice and implement your own industry knowledge to find the path forward that works best for you.
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