Are you ready to start your own beauty brand but have no chemistry background?
White labeling is a profitable alternative for business owners entering the cosmetics market. It removes the hassles of sourcing and research and development while reducing overall risk.
In this guide, we’ll discuss what exactly is white labeling and why it might be a great choice for your small business. Keep reading!
What Is White Labeling?
White labeling involves the outsourcing of your beauty product formulation to a third-party cosmetics manufacturer. In some cases, they have predetermined formulas across various sectors like skin, hair, and, nails.
You’ll decide on which product or products you want to distribute under your brand name. From there you have the option to make customizations to certain aspects like the scent.
Some white labeling is more involved. Brand owners will work with the manufacturer to tell them what kind of product they want to create, and how it should feel, smell and look. The manufacturer will then develop your product working with their existing ingredients and formulations.
Benefits of White Label Products
White labeling saves time, and money and mitigates risk. It’s one of the easiest ways to enter the beauty industry. Keep reading for all the beautiful reasons to white label.
1. Reduced Costs
When developing a product from scratch, there is so much money involved. You must source the finest ingredients, and then go through dozens of prototypes before getting the product right. Every time you need to create a new sample batch, there are costs.
R&D can eat up your entire investment, so skipping this step is a blessing.
2. Faster Lead Time
R&D not only is a money diminisher, but it also takes so much time. It can take months to years to nail down just one product formulation. To launch with just one completely custom cosmetic product is extremely challenging, to launch with a whole line is incredibly rare.
The beauty of white labeling is you can launch a whole line in a matter of weeks. All you have to do is find the consistencies and products you enjoy. Make personalized adjustments and then package and brand them.
3. Tested Safety and Effectiveness
White label skincare is already tested for safety and effectiveness. This means you don’t have to spend time running trials to see how people will respond to your product.
4. Surf the Market
If your long-term goal is to create custom cosmetics, white labeling still provides a great market entry point. You’ll be able to gauge what products do well and where customers crave more.
With white labeling, you can respond to customer feedback faster. This enables you to satisfy customers at a much faster pace.
5. Reduced Risk
There is so much risk involved in the cosmetics industry. The lingo can be especially confusing if you do not have a chemist background. With white labeling, certified chemists, like those at BPI Cosmetic labs, create your formula.
You don’t have to stress about the risk of ineffective or unsafe formulations.
Start Your Own White Label Today
White labeling is the most risk-averse way to enter the world of cosmetics. It provides the liberty to create your dream products without the headaches of typical beauty product development. Keep reading our blog for more business strategies.