With more than half the world’s population on social media, any business not leveraging it somehow loses money. Social media advertising is an effective way to get people to notice your brand. In fact, 82% of marketers claim they have increased sales through social media.
Every social media platform offers advertising and content promotion — and one way to leverage social media is by adding social media icons to your website.
In this post, we reveal five benefits of having social media icons on your website.
1. Improve Brand Visibility
Adding social media icons can boost your brand’s visibility on the web and create connections with current and potential customers.
Social media icons on your website make it easier for visitors to connect with your brand on their favorite platforms. Also, when someone clicks one of these icons, they will be taken straight to your profile so they can discover more about what you offer.
For example, this website’s social media icon takes visitors to the LinkedIn profile of this business — making it much simpler for people to follow and remain informed about the brand.
Making sure that social media icons are visible throughout your site is an easy way to encourage sharing and build relationships while increasing overall brand visibility online.
2. Increase Engagement
There are three ways for visitors to contact your business on your website: through the contact page, via email, or by calling the phone number provided. The first two options will take some time for them to respond, while the third option uses up their minutes. While inconvenient, it would be better than speaking to bots when answers to their questions aren’t available on the FAQ page.
Companies and customers can interact through social media pages. A simple click on a like button, or any other reaction button, can give the company insights into the customer base’s reaction to their content. Also, clients can easily speak with real people and get their needed answers.
By including social media icons on your site, you give your visitors a way to get in touch with your business, which can help them reach their answers quickly.
As time passes, they may even become part of the community you created for your business.
3. Drive More Traffic
Are you looking for a way to drive more traffic to your website? Adding social media icons is an easy and effective solution! Social media icons are visual indicators of your presence on popular platforms like Facebook, Instagram, Twitter, and YouTube. By adding them to your website, you’re making yourself visible on the networks where your customers are already active.
When done correctly, social media icons can be incredibly helpful in driving directed traffic from the channels most important to them. If you place attractive visuals or buttons with vibrant colors near the top or bottom of each page on your website, you’ll be able to capture the attention of visitors who may not have otherwise found their way there.
Also, these visuals will remind viewers that they can follow and interact with your brand through their preferred channels.
Adding social media icons to your website helps to bring more people to your site, increases engagement with existing visitors, and can help boost brand awareness.
With all these benefits, it’s easy to see why adding social media icons is a great way to improve your website. If you haven’t already, why not add social media icons today? You might be surprised by the results.
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