12 points to make your company’s video effective
“I made a video, but no customer came”, usually several businessmen say. “I did so much work, I wasted so much money, but I saw no change.” Many entrepreneurs see their efforts go to waste and feel desperate. They do not get what they expect and are unhappy with the result. After that, most of the time, they do not want to hear about the video again. But what could be wrong with that?
Not all videos are efficient. It is not as it should be, and that is why they do not sell. The whole process of making a video is complicated and time-consuming. It is not enough just to take a camera, shoot and then cut it in the editing, put some music on and wait for the result to be ideal. This way, you can not make a video that sells. On the other hand, anyone can create a profitable video for their business, as long as they know some basic steps to follow.
The first approach
When making a video, the first thing you need to look for is an informative video about your company. People want to know about its products, facilities, staff, customers, and its competitive advantage. People often ask about things that have nothing to do with the video being shown. They just want to know everything about the company. The last thing they ask is what is the purpose of this ad. There must always be a goal. If there is no specific goal to achieve, then the reason for the video has no effect.
The first thoughts
Then it would help if you thought about how you would like to see an ad for this company. Write down some ideas and let them “mature” inside you.
The next step is an essential part of creating the video. An inquiry must be made into anything relevant. Most of the time, you need to control your competition. You should notice how they promote a similar product abroad. There you usually find very nice ideas, but new ones are created for you. After all, there is everything on the internet. Think like a customer. It would help if you found out why it is worthwhile to buy the product or service you offer from your potential customers.
Then you can go back to the second step and think of a more creative and memorable way than you thought from the beginning. Try to find something different that will pique interest. Gather information from what you thought from the start and incorporate it into what you found after your research.
The best suggestions fall on the table, and the presentations for each one begin. Then we discuss the best possible idea and its implementation. We decide on the final material and start. We are almost done. Now the implementation is just beginning. The creative part has nothing to do with what has happened so far.
To be on time, we need to make a schedule. We need to know every day what phase the project is in. Depending on the style of the video, the program is done.
Within the next few days, the video’s storyboard is made, that is, the setting of all the shots on paper. At the same time, the text for the speech is made and the translation, if necessary.
In the case of filming, according to the storyboard, we make the necessary shots. We find the right location; we put the right lighting and… action.
If it is animation, we choose colours, characters, background, and the design begins.
Then comes the time of speech. Depending on the target audience, we choose a male, female or child voice, or whatever else is needed. This step is significant for the final result, as the choice of voice will give real “character” to your content. So you can turn to professional voice actors, who, with their experience, will upgrade your already exciting content. You can see professional voices of various types at Voquent, a high-quality voice over agency with great offers.
Call to action
The last thing that should be in a video is a “Call to action”, a call to the one who is watching the video to do something. It is usually to enter the advertiser’s website, but other things can be done, such as, e.g. clicking on the link, sending email, filling in the form.
For me, music plays a very important role. Due to music, a video can “take-off” or “tread”. Usually, you have to look carefully before I do the shooting for the piece you are going to use. You have to keep that in mind when I make your plans. Especially for videos that play with emotion, music takes many hours of searching.
Finally, the next big chapter is video promotion. We do not make a video and just upload it to YouTube and social media and wait for customers to call us. We have to find them and show them. We need to do a marketing strategy and, with the results, do remarketing. This is a little more complicated. I will tell you in a future article.
To read more on topics like this, check out the Business Tech category